Many Spark owners use Spark’s in-house printing services for their scrolling poster printing needs. The company has seen thousands of individual ads come through the system since 2002. As one might imagine, some ads have been really great, while many that would qualify for the advertising hall of shame.

Jump to the PDF document "Design Tips for Mobile Advertising Success" if you don't care to read all of today's post. Read More...

It’s easy to get excited about the value proposition that comes with owning a mobile advertising vehicle. Playing with a calculator can generate some eye-popping numbers. Read More...

One of the most visible benefits of Spark products is the ability to quickly and inexpensively change your company’s advertising message. For $135 per side, Spark owners can install new ads and graphics that completely transform the look of their truck. That’s a total investment of about $400 for new graphics on three sides. Compare that with the cost of wrapping a vehicle with your company’s logo and brand.

Compare a wrapped truck to a tattoo. It may have seemed like a good idea when you had it applied, but one learns that you’d better really like the graphics, because there’s significant pain and expense involved if you ever want to remove either one. Read More...

We like to answer the question, “How is the construction of Spark truck bodies different from other mobile advertising bodies?” It’s all about the details. Some of the details are hard to see in a picture online or in a brochure, but up close its evident that Spark goes to great lengths to make the bodies look more like something that comes from Toyota or Ford, and less like some of the advertising contraptions that one might find sold on Ebay.

Ordinary box truck bodies are covered with exposed bolts and rivets, and their body panels are joined with simple white caulk. No amount of shiny trim or diamond-plated panels can cover up that hand-fabricated look. Consider the exterior of a Spark Expo. Its body panels have gaps that are as tight as the gaps between Read More...

Mark Twain said “There are three kinds of lies: lies, damned lies, and statistics.” Recent Spark prospects report some information that ought to be filed in the “damned lies” folder.

Apparently, if one were to base their knowledge of Spark products on information provided by other companies specializing in DAV sales, they might believe that Spark bodies are built from plastic, manufactured in China, and Imported through the Middle East. Wow. We had no idea. They have no clue. Read More...

David Hoheisel, Spark Factory Rep from Columbus, Ohio, reminded us of a feature that almost every Expo owner gets for free.

90% of pickup trucks have a light over the back window that is used to illuminate the truck's pickup bed at night. Dave discovered the switch for that light on the dash of his Toyota Tundra / Expo 7 demo truck. When he turned it on, the light lit up the entire front of the Expo body. The Expo box is usually about 10 - 12 inches taller than the pickup cab, and with the flick of a switch, Hoheisel discovered that he could draw extra attention to the truck. He has taken advantage of that space by wrapping it with an ad for his business.

It's a great free feature that will give all Expo owners even more attention than they bargained for! Read More...